20 Tips

Tip 16: Frame Questions Using "Why" and "How."

Usually, when you ask a question that begins with "why" or "how," people tend to answer with more thoughtful, more extensive responses than if you ask a question that begins with "who," "where," or "when."
Think about it. Questions that begin with these latter words can lend themselves to one or two word answers, right? But try answering a "why" or "how" question with one word. Not likely. If your goal is to get people talking, think about reframing the questions you ask.